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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Act! Premium
Act! Premium offers growing businesses a solution that brings together contacts, account history, notes, and activities into a single, centralized location. Instead of relying on multiple systems, spreadsheets, or documents, users can take notes, manage prospect and customer information, send email campaigns, and track interactions from the same interface.
Benefits of using Act! Premium
This software includes applications for sales and marketing automation and is suitable for companies in any industry. When it comes to account information, Act! Premium allows users to manage contact details, lead data, and pending opportunities. Built-in features help track lead sources, competitors, status changes, and more. The software also provides a shared team calendar, so users can manage multiple schedules and track sales activities.
Why should I use Act! Premium
Act! Premium is designed to integrate with the tools sales teams use every day, like Office, Outlook, Dropbox, Google, and social media sites like Facebook and LinkedIn. It's also fully accessible on the go from both Apple and Android devices.
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Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %