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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Appentive
Apptentive is customer feedback and analysis platform that help companies proactively engage customer segments, track customer sentiment, boost app ratings, drive downloads, and earn loyalty.
Benefits of using Appentive
Apptentive's offers 100 times more responsiveness to mobile consumers, in the right places and hours within your digital experience.
Why should I use Appentive
Apptentive helps companies improve app evaluations and proactively engage consumers, discovering new data to reveal common opinions, hidden problems and drive a better product roadmap. Furthermore, Appentive offers brands the opportunity to listen, engage and retain their customers through surveys, messages, and requests in an intelligent way.
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