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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Automational
Automational is an all-in-one marketing solution specifically designed for small businesses. The system offers marketing automation, email marketing, Web visitor tracking, tracking of opportunities and score of potential customers, and more.
Benefits of using Automational
The email marketing application contains a drag and drop editor who allows users to monitor the performance of email campaigns with embedded email statistics. With the Automation Builder tool, users can choose from predefined templates and create "drip marketing" campaigns or consolidate sales campaigns, customer loyalty and retention campaigns, and more.
Why should I use Automational
Automational offers a social discovery application that can identify the social identity of a contact using only an email address. With the Web Intelligence feature, a user can monitor when a person visits a site and can determine from which organization he is browsing. The software integrates with Gmail, Outlook and Office 365 and offers mobile apps so that they can be accessed from mobile devices.
Create new Automational
leads with Act-On
leads with Act-On
Drive Lah created campaigns to improve their lead conversions ratios. Thanks to LeadsBridge and Facebook, Drive Iah was able to improve their conversion ratio up to 82%