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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Big Purple Dot
Big Purple Dot's complete and collaborative enterprise software provides instant access to your entire database of leads at anytime, from anywhere and from just about any source.
Benefits of using Big Purple Dot
Big Purple Dot is a solution that allows single lenders, teams and entire lending corporations to automatically distribute leads to their team members and preferred partners. This platform records and captures incoming phone leads, automatically sends custom text messages and emails, so your leads always stay hot.
Why should I use Big Purple Dot
Big Purple Dot has the most robust reporting features because it gives you the knowledge of where your money is going to work. Moreover, Big Purple Dot offer a easy to use mobile app that is a bonus for those on the go.
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