Streamline your data management process with the Act-On + Blueshift integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Blueshift is the main AI-First Customer Data Platform for B2C marketers. Using the power of real-time segmentation and dynamic content customization, Blueshift enables marketers to automate segment marketing into one across multiple channels, including email, push notifications, Facebook and SMS.

Blueshift, based in San Francisco, is a leader in the AI-based marketing industry. Using the patented technology, the Blueshift AI allows marketing professionals from companies like LendingTree, Udacity, IAC, and BBC to activate customer data and initiate one-to-one engagement on each channel.

The recent innovations of Blueshift in AI-Powered Marketing include a new generation solution that allows marketers to offer content-rich and personalized customer involvement.