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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Campaign Monitor
Campaign Monitor is an easy-to-use email marketing and automation software designed for managing business contacts.
Benefits of using Campaign Monitor
Campaign Monitor allows businesses to create automated customer journeys to increase results. With Campaign Monitor it is possible to create beautifully designed emails with a simple drag-and-drop system, the automations allow businesses to achieve more results by creating personalized journeys for each buyer persona. Lead Generation Campaign Monitor is also a lead generation platform. The software allows you to create high converting sign-up form to expand your audience and maximize your website traffic.
Why should I use Campaign Monitor
Grow With Campaign Monitor, you can analyze your campaigns, open rates, click-through rate, thanks to the built-in tracking tools, optimizing your email marketing and growing your business without guessing. You can Integrate Campaign Monitor with hundreds of business apps, such as Wordpress, Google Analytics, Shopify, Sales Force, Magneto and much more.