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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is CapsuleCRM
Capsule is an online CRM that allows you to store and manage all your business contacts leads, customers, vendors and more, in just one place.
Benefits of using CapsuleCRM
Thanks to this tool, businesses can have a complete overview of their business to take the right decisions in terms of marketing and growth. Easy interface Capsule CRM allows you to create and manage lists of contacts very easily. Its user-friendly interface is simple and intuitive. Manage contacts Through Capsule you can add, share and categorize your new business contacts using tags.
Why should I use CapsuleCRM
Team’s management Capsule CRM allows business owners and managers to create new tasks and share with co-workers. Thanks to this feature, your team’s member will be more productive and focused on their job. Track your sales pipeline One of the most important characteristics of Capsule is the ability to track where each opportunity is at. You can do this by using a segmentation method based on milestones, such as prospect > meeting > proposal > won etc.
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