Streamline your data management process with the Act-On + ConvertKit integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Convert Kit is an email marketing software designed for bloggers who want to grow their blogs (and their business) through email marketing. ConvertKit can be summarized in one word: “smart.”

Thanks to a highly intuitive interface, Convert Kit’s features allow you to stay focused on your blogging business, yet taking the most out of such an advanced and professional CRM software. Grow your audience Create beautifully designed forms to increase your subscribers in just a few clicks. Use the reporting tool to understand which strategies work better for your business. Follow up your leads With Convert Kit you can easily follow up your subscribers, leads, and prospects with automated email marketing campaigns. The automation within Convert Kit lets you create segments of your list by tagging your leads. This tells you exactly what your customers need. You can define several buyer personas within your contacts and understand what they are interested in, to serve them in the best way.

Integrations: Convert Kit integrates the main softwares for building ecommerce blogs, landing pages and membership sites: wordpress, shopify, gumroad and much more.