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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Dealer Track
DealTrak is a platform that facilitates finance & insurance transactions in the automotive industry, this software help dealers and finance brokers to do over 200 finance, insurance, data and other value-added products and service providers, allowing them to offer compliantly and efficiently engine F & I products to car buyers.
Benefits of using Dealer Track
Dealer Track provides integrated dealership technologies, which enable car dealers and automotive business owners to manage employee productivity, sales teams and marketing activities. Dealer Track’s CRM (Customer Relationship Management) is the tool that tells you exactly “who to call and when to call them.” Thanks to the CRM, you can follow up your prospects and clients, in order to build meaningful relations with your customers without losing a single opportunity. Follow up your prospects at every stage of the sales process, get more service appointments and more customers visiting your dealership.
Why should I use Dealer Track
Delaer Track’s CRM helps dealerships stay focused on their customers, by sending bulk emails, push advertising phone calls, managing your staff’s work and to-do list, and much more. In other words, it is possible to automate all sales activities by building a process that involves your whole team.
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The goal of Western Autogroup was to generate sales leads for 2017. Using LeadsBridge and Facebook Lead Ads, Western Autogroup was able to decrease the cost per lead up to -52%