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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is EZ Texting
EZ Texting is a text message marketing service that offers basic text messaging and reporting features. EZ Texting offers a basic package that is geared toward small and medium businesses that are beginning an online texting campaign. EZ Texting is an easy-to-use product that puts all of the necessary tools in your hands to help you take control of your mobile marketing campaign. This SMS service provider offers most of the reporting tools, in addition, EZ Texting does offer a keyword reporting and a report few other services on the lineup offer. Keyword reports help you find the most popular keywords to draw customers in.
Benefits of using EZ Texting
Despite the implication that advanced text messaging services require a high level of skill, EZ Texting´s advanced messaging features are simple to master. This text messaging platform has been developed to make every operation as simple as possible, and their industry-leading team of Client Success Managers is always on hand to help you if ever you encounter something you don't understand. “Click-to-Join” web widgets and “keyword-to-short-code” services are available from a bulk texting service provider. The bulk texting service provider also provides access to the browser-based platform through which MMS business marketing messages are sent. Once you have developed a database of contacts, you simply log into the platform, compose your plain text message, attach your multimedia file, and click send.
Why should I use EZ Texting
Within minutes your database of customers will be receiving your MMS marketing message wherever they are, whatever they are doing. You can monitor delivery rates, open rates, and spikes in engagement through the platform; and, because MMS marketing works through a browser-based platform, you can receive replies to your messages via any Internet-connected device. You do not have to sit by your PC to monitor the success of your campaign. The possible uses for shared short code keywords are practically limitless. Although most frequently used to attract new contacts to your text messaging database or to conduct surveys among your existing contacts, shared shortcode keywords can also be used to sort your contacts into groups according to their specific interests or geographical locations.
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