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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Facebook Commerce Manager
Facebook Commerce Manager is a set of tools used to help merchants sell products and manage their business on Facebook and Instagram.
Benefits of using Facebook Commerce Manager
Whether you run a small Facebook page store or work with an e-commerce partner like Shopify to more easily manage your entire inventory on Instagram, you can use Facebook Commerce Manager. This new Facebook feature will allow you to manage your sales and your inventory and monitor payments, get detailed information about your customers and the products they love and last but not least you will be able to offer protection on the purchases that your customers will.
Why should I use Facebook Commerce Manager
Among the benefits that we can find in the use of Facebook Commerce Manager, we will find the possibility to be able to control who can access the information inherent to your activity, or, the possibility to assign the permissions to the people that work with you.
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