Streamline your data management process with the Act-On + Flexie.io integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Flexie CRM helps you connecting the dots along your entire customer journey, best for companies with big growth plans. Flexie CRM started as a generic solution for small and medium companies, which were challenged with the digital transformation of the economy, and as a result of their previous success in similar projects, they have created Flexie as a platform which would be adaptable in many industries.

Flexie CRM allows you to build workflows may come in handy in certain situations. For example, you may want to share a lead upon submitting the form only if he/she resides in Miami. Or you want to add 10 points to a lead upon opening your marketing email, but only if the lead came from your website. By adding AND and OR conditions, you can build complex workflows that match your requirements.

Moreover Flexie CRM lets you execute actions once an event is completed. For example, you can send a follow-up email once a lead opens a marketing email, or you can automatically add points to the lead when he/she submits a form. You can also have the workflow execute other actions such as sending sms/web and email notifications, adding task, notes, and much more.