Automatically create audiences from Flexie.io with the Facebook Custom Audiences integration

Flexie CRM helps you connecting the dots along your entire customer journey, best for companies with big growth plans. Flexie CRM started as a generic solution for small and medium companies, which were challenged with the digital transformation of the economy, and as a result of their previous success in similar projects, they have created Flexie as a platform which would be adaptable in many industries.

Flexie CRM allows you to build workflows may come in handy in certain situations. For example, you may want to share a lead upon submitting the form only if he/she resides in Miami. Or you want to add 10 points to a lead upon opening your marketing email, but only if the lead came from your website. By adding AND and OR conditions, you can build complex workflows that match your requirements.

Moreover Flexie CRM lets you execute actions once an event is completed. For example, you can send a follow-up email once a lead opens a marketing email, or you can automatically add points to the lead when he/she submits a form. You can also have the workflow execute other actions such as sending sms/web and email notifications, adding task, notes, and much more.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.