Streamline your data management process with the Act-On + GoToWebinar Simulated Live integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

GoToWebinar is a webinar platform that allows you to create simulated live webinars to engage with your audience and run webinars on autopilot. This feature in fact allows you can create and schedule pre-recorded webinars with the same dynamic and interactive nature of live events.

Simulated Live webinars are pre-recorded, which means that you must first host a classic or broadcast webinar and record it using the online recording feature. Note that you are not required to have any attendees in the recorded webinar.

The simulated GoToWebinar eliminates the uncertainty from your sessions, allowing you to offer webinar participants an always perfect experience. This helps you create demand, increase your visibility and maximize your return on investment without the worry of direct and all that entails in terms of commitment and time.