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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Mailigen
Mailigen is an Email Marketing Software which allows you to design, send and automate your email messages. It is suitable for businesses from all sizes and industries. Mailgen comes with an integrated drag and drop builder, which simplify the email message design process, helping you to create responsive layout emails, for both desktop and mobile devices.
Benefits of using Mailigen
Hundreds of professional and customizable email templates are available for Mailigen users. Mailigen also provides an advanced marketing automation system. You can create sequences of actions based on triggered events, in order to send automatic targeted email messages tailored to your contacts’ segments at the best time. The behavior based segmentation way, allows you to splitting up your most engaged customers and the passive ones.
Why should I use Mailigen
Mailigen provides an integration with Social Media platforms (in order to measure the effective of your entire marketing strategy) and also integrate with several third party services, platforms and tools, such as Stripe, Dropbox, Google Drive, Wordpress and Ecommerce platforms (Magento, WooCommerce, BigCommerce). Mailigen also have an integrated SMS Marketing platform for worldwide text messages delivery, including segmentation, text-messages scheduling, a report system (Google Analytics integration is available) and a SMS automation tool based on the subscribers’ behaviour, with an automated follow-up feature.
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leads with Act-On
leads with Act-On
Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %