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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is MailJet
MailJet is a powerful email marketing solution perfect for businesses of any size. MailJet enables you to take full control of your email strategy, managing your contacts list with the aim of improving engagement with your leads and increasing conversions.
Benefits of using MailJet
If you are just starting up, you can use MailJet for managing your contacts list and pay as you grow. The most of email marketing solutions out there let you pay for your contacts. MailJet is different. With a volume-based pricing, it adapts to many business’ sizes. Drag and drop email builder You don’t need to hire a dev or be a “tech guru” to send beautifully designed email to your list. With the drag and drop email builder, you can create engaging newsletters in just a few minutes, effortlessly. Real-Time Monitoring Mailjet Real-Time Monitoring is an exclusive feature that alerts you with delivery issues.
Why should I use MailJet
Thanks to such innovative tool, you can easily investigate the possible root-cause of your delivery issue and find out a solution. Moreover, you can choose your preferred notification channel, the one that will get the most attention (email, slack, and much more).
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