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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Maximizer CRM
Maximizer CRM is a customer relationship management software suitable for businesses of all sizes, which includes sales management tools, a customer service system and marketing automation features. Two different versions of Maximizer CRM are available: an online one, stored in the cloud and accessible through a desktop browser, and an “on-premise” version, installed on your own server.
Benefits of using Maximizer CRM
Maximizer CRM was one of the first modern CRM software. It was launched more than 25 years ago, and it’s now used from both small businesses and large enterprises. It provides an all-in-one solution to manage all the business activities, including lead management, email marketing campaigns and sales.
Why should I use Maximizer CRM
As many others CRM softwares, Maximizer CRM offers list management and segmentation capabilities, in order to better manage leads, opportunities and customers. Then you can filter and search for specific contacts. Together with the integrated Email Marketing system, you can send the right message to the right audience. Maximizer CRM also provides an advanced tracking feature, collaboration tools and a robust analytics system, which is able to generate detailed insights (real-time consulting is available), reports and forecasts. Thanks to a suite of tools for lead generation, you can easily get data and information you need, in order to optimize your activities and capture qualified leads.
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