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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is MoonMail
MoonMail is a simple and direct email marketing solution that allows you to set up huge email marketing campaigns. You can send up to 7,500 e-mails per month and with the free version or you can make even bigger campaigns.
Benefits of using MoonMail
MoonMail is built on Serverless Framework. This configuration allows users to run huge email marketing campaigns through the Amazon cloud network. In addition, you can create different types of email lists and deliver them to specific recipients based on traits and target attributes.
Why should I use MoonMail
With MoonMail you can track and follow your e-mails, monitoring their performance when they are sent. In addition, you will always be able to see if your customers have opened your emails or not and how they have interacted with them once opened and read.
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