Streamline your data management process with the Act-On + Oracle CRM integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Oracle CRM is one of the leading software on today's market that boasts a solid and intuitive interface and a variety of product lines and implementation models. Oracle CRM simplifies customer relationship management for businesses of all sizes and industries, enabling them to optimize their sales processes and increase sales productivity.

The tool can regulate and manage the relationship with customers from the qualification and categorization of leads to the monitoring / management of opportunities, including optimization of forecasting, analysis and reporting and a set of powerful historical analysis for smarter business decisions.

Information is organized correctly and easily accessible by all team members, from any device. Beyond that, Oracle CRM has powerful built-in features, lead management tools and ROI measurement tools.