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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Otrams
Online Travel Reservation and Management System (OTRAMS) is a cloud-based hotel management solution that is suitable for travel businesses of all sizes.
Benefits of using Otrams
OTRAMS helps users manage bookings and operations from a single console that can be accessed from any platform, including Android and iOS mobile devices. It can manage aspects of travel including hotel, flight, car rental and even Meetings, Incentives, Conferencing and Exhibitions (MICE) requests.
Why should I use Otrams
Beyond basic booking, OTRAMS also allows for the customization of travel agent settings and the management of offline services. Reports can be generated on a client-by-client basis, and users can enable features such as social media integration and map views with extended filters. OTRAMS can be purchased outright per organization, and its users can view comprehensive online training in order to become familiar with the system.
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leads with Act-On
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%