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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Payline Data
Payment Data is a web-based eCommerce solution that offers secure payment technology for small businesses and corporate customers. It has a good reputation when it comes to customer service, and its toolkit checks all the boxes that most eCommerce merchants demand.
Benefits of using Payline Data
As a credit card processing service, Payline Data is well regarded and known to cater to businesses of all sizes. In part, this is possible because Payline Data is an independent sales organization (ISO) that also acts as a financial services platform (FSP) for large customers and aggregators for small customers.
Why should I use Payline Data
Additionally, Payline Data uses the interchange-plus pricing structure, something we like to see from payment processors. It is one of the most transparent on the market.
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