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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is SendPulse
SendPulse is a marketing tool that enables you to maximize your marketing efforts through bulk emails, sms and web push. SendPulse allows you to increase your subscribers by creating unique opt-in forms on your website. SendPulse helps you save time, by creating series of emails that will be automatically sent to your leads and clients when they subscribe to a specific list.
Benefits of using SendPulse
Thank, thanks to automation rules and Artificial Intelligence, you can create highly personalized campaigns, which allows you to increase conversions and sales by addressing your audience with the most relevant and personal message for them. In fact, with SendPulse you can easily create and send emails to your contacts’ base, using an intuitive and simple drag and drop tool. Moreover, thanks to SMTP server, you can send transactional email messages to your contacts and send updates to your users using web pushes that grab their attention.
Why should I use SendPulse
SendPulse also allows you to reach your audience with SMS campaigns. Thanks to this very flexible feature, you can increase your conversion rates by sending instant discount, special offers or purchase confirmations.
R&R Sales needed to develop a clear strategy to collect high quality In–Market leads, tanks to LeadsBridge and Facebook Lead Ads R&R was able to improve the number of new leads per month up to +60