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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Slack
Slack is a real-time messaging platform for modern business teams who work remotely.
Benefits of using Slack
On Slack, people can send direct messages to other team members or share ideas, tasks, documents and much more through public channels. Sharing documents is easier than ever, thanks to a simple drag and drop system that allows you to send images, PDF documents, Google Docs and many other types of files.
Why should I use Slack
Slack enables team members to send and receive face-to-face calls, using camera and sharing their screens. In every moment, you can retrieve a message, a notification or a file shared with Slack, by using the integrated search box. By installing slack’s app into your mobile device or PC, you can stay connected to your team, wherever you go.
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