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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Twilio
Twilio is a cloud communication platform designed for businesses and developers who want to build SMS, Voice, VoIP and Messaging applications through web service APIs.
Benefits of using Twilio
Twilio platform includes many tools: Twilio Voice, Twilio SMS, Twilio Client, and more. While Twilio Voice is a tool specifically designed to let applications receive and send phone calls, Twilio SMS enables applications to receive and send SMS. Moreover, Twilio Client allows every browser, phone or tablet supported by WebRTC technology to make VoIP calls.
Why should I use Twilio
Twilio also provides a simple and powerful APIs that allow everyone to create software products that communicate with the the entire world. Thanks to APIs, you can add messaging, voice, video and authentication in your software, with the programming language and the code you already use. Twilio also enables you to make apps exchange pictures and messages via SMS.
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