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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is vTiger
Vtiger is a customer relationship management tool, designed to help businesses engage their customers, in order to increase sales and conversions. Vtiger allows you to nurture your leads and track your marketing results.
Benefits of using vTiger
Thanks to marketing automation, VTiger helps you drive your customers through a specific journey, based on how they behave with your follow up. By creating segments of your lists, VTiger can automatically send the most relevant offers and information to your potential clients. Thanks to pre-built analytics, you’ll get the insights you need to grow your business, making the right decisions, and take the most out of your marketing efforts.
Why should I use vTiger
VTiger is also a helpdesk that allows you to automate support for create a great customer service experience for your clients. With VTiger, your entire business is under your control. The integrated CRM, in fact, can elaborate the information you need from all your business team, from marketing directors to sales reps. By doing so, you can collaboratively manage the entire sales funnel, from the opt-in process to back end offers, in order to make more sales and increase the customers lifetime value.
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