Generate more leads with the Act-On + Zoom Webinar integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Zoom Webinar is an easy video and web conferencing platform that allows you to communicate with your audience with video. With Zoom webinar, you can create highly performing events and conferences and engage with your audience leveraging your social media presence. In fact, the platform allows you to easily broadcast your event to Facebook Live or YouTube, and you don’t need to worry about technical stuff: the software is extremely easy-to-use, and event assistance is available upon request.

There are many benefits you can get from using Zoom Webinar, for example, you can take advantage of a one-click HD screen sharing, allowing you to share your PC screen and create web conferences, presentations and much more. Moreover, thanks to the double screen support, you can show slides and performances at the same time, to further improve your online events, giving them more professionality.

With Zoom webinar you have everything under your control. You can mute/unmute panelists, record the entire event, and also leverage the conference’s dialog box with live or text answers, in order to create Polls and Q/A sessions. Post-webinar reporting tools enable you to track your attendee’s behaviors during webinars and learn how to improve your performances.