Generate more leads with the ActiveDEMAND + AdRoll integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

AdRoll is a digital marketing technology platform specializing in retargeting that aims to convert window buyers into buyers of your product or service on your site.

Being the most widespread retargeting solution, AdRoll uses various platforms such as web, mobile and even social media using advanced tools to achieve results.

The goal of AdRoll is to help marketers to collect, analyze and act on customer data to offer effective marketing campaigns. AdRoll is suitable for both small and large businesses as it helps them convert customer data into high-performance marketing.