Generate more leads with the ActiveDEMAND + Amazon Redshift integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Amazon Redshift is a data warehouse product that is part of the largest Amazon Web Services cloud computing platform.

Amazon Redshift simplifies the processes to obtain new detailed information from all data. With Amazon Redshift, companies can query petabytes of structured and semi-structured data throughout their warehouse.

Amazon Redshift allows companies to easily save the results of all your queries on the S3 data lake using open formats such as Apache Parquet to perform further analyzes from other services such as Amazon EMR, Amazon Athena, and Amazon SageMaker.