Streamline your data management process with the ActiveDEMAND + Blueshift integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Blueshift is the main AI-First Customer Data Platform for B2C marketers. Using the power of real-time segmentation and dynamic content customization, Blueshift enables marketers to automate segment marketing into one across multiple channels, including email, push notifications, Facebook and SMS.

Blueshift, based in San Francisco, is a leader in the AI-based marketing industry. Using the patented technology, the Blueshift AI allows marketing professionals from companies like LendingTree, Udacity, IAC, and BBC to activate customer data and initiate one-to-one engagement on each channel.

The recent innovations of Blueshift in AI-Powered Marketing include a new generation solution that allows marketers to offer content-rich and personalized customer involvement.