Generate more leads with the ActiveDEMAND + Brightpearl integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Brightpearl is a cloud-based platform designed to help users with CRM, point-of-sale (POS), accounting, inventory and order management.

Brightpearl's CRM solution offers sales analysis and contact tagging functionality so that companies can carry out targeted marketing campaigns towards loyal and loss-making customers. Brightpearl automatically keeps track of order histories and details of all customer interactions.

Brightpearl integrates with the main eCommerce platforms and markets such as Magento, Shopify, BigCommerce, Amazon and eBay, helping users to manage all aspects of their retail business.