Streamline your data management process with the ActiveDEMAND + IBM Data Warehouse integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

IBM Data Warehouse is a fully managed and dynamic data warehouse cloud that offers independent storage and processing scaling with a highly optimized columnar data archive, flexible compression.

IBM Data Warehouse offers its users an incredibly fast and in-memory, columnar engine designed for sophisticated analytics and extreme simultaneity.

With IBM Data Wharehouse companies will be able to independently resize data by managing processing and storage thanks to a scalable and elastic cloud service.