Generate more leads with the ActiveDEMAND + NationBuilder integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Used and trusted by over 9,000 customers in 112 countries, NationBuilder empowers you to tackle your website content, email communications, social insights, and people management all in one place replacing multiple platforms with one scalable system.

NationBuilder products and services include accessible solutions for nonprofits, advocacy groups, businesses, and political campaigns of all sizes as well as infrastructure options for networks and large-scale organizations.

In addition to best-in-class software for leaders, NationBuilder offers digital tools (like RunForOffice.org) and live programming to lower the barriers to leadership, including community-building and educational events in a growing number of cities around the world.