Streamline your data management process with the ActiveDEMAND + Payline Data integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Payment Data is a web-based eCommerce solution that offers secure payment technology for small businesses and corporate customers. It has a good reputation when it comes to customer service, and its toolkit checks all the boxes that most eCommerce merchants demand.

As a credit card processing service, Payline Data is well regarded and known to cater to businesses of all sizes. In part, this is possible because Payline Data is an independent sales organization (ISO) that also acts as a financial services platform (FSP) for large customers and aggregators for small customers.

Additionally, Payline Data uses the interchange-plus pricing structure, something we like to see from payment processors. It is one of the most transparent on the market.