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What is ActiveDEMAND
ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.
Benefits of using ActiveDEMAND
Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.
Why should I use ActiveDEMAND
ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.
What is RealMagnet acquired by Higher Logic
RealMagnet is an intelligent marketing automation tool designed to help marketers and business owners manage their contacts’ base and measure the effectiveness of their campaigns. Thanks to RealMagnet, you can bring your marketing to the next level and reach your audience on multiple channels, such as email, social media, your blog or website, and much more.
Benefits of using RealMagnet acquired by Higher Logic
With RealMagnet you’ll be to engage your audience and address them with the most relevant content throughout the entire customer lifecycle. When you run your campaigns, you can access in real-time to actionable insights that show you exactly what can be improve in your marketing, in order to increase your ROI.
Why should I use RealMagnet acquired by Higher Logic
RealMagnet made marketing automation simple. You can create your own campaigns starting from scratch, using an intuitive workflow builder, but if you want to save time you just need to use RealMagnets’ workflow templates and run high converting campaigns in minutes.
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