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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Act! Premium
Act! Premium offers growing businesses a solution that brings together contacts, account history, notes, and activities into a single, centralized location. Instead of relying on multiple systems, spreadsheets, or documents, users can take notes, manage prospect and customer information, send email campaigns, and track interactions from the same interface.
Benefits of using Act! Premium
This software includes applications for sales and marketing automation and is suitable for companies in any industry. When it comes to account information, Act! Premium allows users to manage contact details, lead data, and pending opportunities. Built-in features help track lead sources, competitors, status changes, and more. The software also provides a shared team calendar, so users can manage multiple schedules and track sales activities.
Why should I use Act! Premium
Act! Premium is designed to integrate with the tools sales teams use every day, like Office, Outlook, Dropbox, Google, and social media sites like Facebook and LinkedIn. It's also fully accessible on the go from both Apple and Android devices.
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