Streamline your data management process with the Adobe Campaign + Amazon Redshift integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Amazon Redshift is a data warehouse product that is part of the largest Amazon Web Services cloud computing platform.

Amazon Redshift simplifies the processes to obtain new detailed information from all data. With Amazon Redshift, companies can query petabytes of structured and semi-structured data throughout their warehouse.

Amazon Redshift allows companies to easily save the results of all your queries on the S3 data lake using open formats such as Apache Parquet to perform further analyzes from other services such as Amazon EMR, Amazon Athena, and Amazon SageMaker.