Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Amo CRM is a “simple” sales automation tool. Its Customer Relation Management is designed to be intuitive and easy-to-understand, with the aim to save the team’s time and maximize productivity. Moreover, Amo CRM is optimized for iPad, which means you don’t necessarily need to manage your customers relations from an office.

Amo CRM can grab all your leads from many different platforms and tools you may use. Whatever the first touch comes from a web form, an email, phone call, social media, or live chat, Amo CRM can add the prospect to your lists. With amo CRM’s widget it’s very easy to create webforms fully integrated with your site. When prospects fill the forms with their data, they will be automatically transferred into the CRM and segmented as contacts or leads.

Thanks to Amo CRM’s tracking system, you can create segments of your lists in order to qualify the prospects based on the visited website pages, the email opens or link clicks. Such advanced tracking method allows you to increase the productivity and efficiency of your marketing, identifying the exact needs and preferences of your leads.

What you can do with Adobe Campaign and amoCRM

Create new amoCRM contacts with Adobe Campaign

Update amoCRM contacts with Adobe Campaign

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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