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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is dotmailer
Dotmailer is an EASY email marketing platform for online marketer and merchants.
Benefits of using dotmailer
The platform allows you to create fully responsive and beautiful email marketing campaigns effortlessly, thanks to its easy-to-use editor that lets you design your emails with a simple drag-and-drop system. Dotmailer enables you to easily split test your email marketing campaigns. By doing so, you’ll be able to discover which emails work best and increase your marketing results. Nurture your leads with follow up messages and define your buyer persona, based on what they do. Create a unique customer journey for your prospects, in order to increase their lifetime value.
Why should I use dotmailer
With dotmailer you can automate your email marketing campaigns and address your audience with the right marketing message. In fact, the marketing automation tool gives you an instant overview of your email campaigns, which can vary based on customer behavior, date, event, lead score or segmentation rule. With dotmailer you can extend your email marketing campaigns’ reach with SMS and other apps.
Mercedes-Benz Vans created a type of campaign to decrease lead response rates for achieving a higher sales ratio. Using LeadsBridge and Facebook Lead Ads, Mercedes was able to sold 18% more Vans according to the last year