Streamline your data management process with the Adobe Campaign + EZ Texting integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

EZ Texting is a text message marketing service that offers basic text messaging and reporting features. EZ Texting offers a basic package that is geared toward small and medium businesses that are beginning an online texting campaign. EZ Texting is an easy-to-use product that puts all of the necessary tools in your hands to help you take control of your mobile marketing campaign. This SMS service provider offers most of the reporting tools, in addition, EZ Texting does offer a keyword reporting and a report few other services on the lineup offer. Keyword reports help you find the most popular keywords to draw customers in.

Despite the implication that advanced text messaging services require a high level of skill, EZ Texting´s advanced messaging features are simple to master. This text messaging platform has been developed to make every operation as simple as possible, and their industry-leading team of Client Success Managers is always on hand to help you if ever you encounter something you don't understand. “Click-to-Join” web widgets and “keyword-to-short-code” services are available from a bulk texting service provider. The bulk texting service provider also provides access to the browser-based platform through which MMS business marketing messages are sent. Once you have developed a database of contacts, you simply log into the platform, compose your plain text message, attach your multimedia file, and click send.

Within minutes your database of customers will be receiving your MMS marketing message wherever they are, whatever they are doing. You can monitor delivery rates, open rates, and spikes in engagement through the platform; and, because MMS marketing works through a browser-based platform, you can receive replies to your messages via any Internet-connected device. You do not have to sit by your PC to monitor the success of your campaign. The possible uses for shared short code keywords are practically limitless. Although most frequently used to attract new contacts to your text messaging database or to conduct surveys among your existing contacts, shared shortcode keywords can also be used to sort your contacts into groups according to their specific interests or geographical locations.