Streamline your data management process with the Adobe Campaign + FunnelMaker integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

FunnelMaker is a cloud-based CRM software designed for companies of all sizes. FunnelMaker offers a user-friendly dashboard and helps in automatic sales tracking, email monitoring, and opportunity management.

FunnelMaker provides a pipeline management feature to help sales professionals track potential customers and capture customer activity data, and with FunnelMaker, users can access call transcriptions using the dashboard.

FunnelMaker also boasts a predictive analytics feature that helps users evaluate campaign performance by analyzing customer actions, such as the number of open emails, page visits, and purchases.