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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Google Contacts
Google Contacts is a powerful tool that helps you organize, review and manage your contacts.
Benefits of using Google Contacts
The main advantage of Google Contacts is that it allows the auto-complete function in other Google products, such as Gmail, Google Drive, and Google Calendar. Moreover, Google Contacts will enable you to manage all your contacts in one place, being able to create groups of contacts divided between customers, suppliers, leads, etc. Moreover, Google Contacts’ features include the ability to create personal mailing lists and quickly send messages or calendar invitations to the groups of people you contact more often.
Why should I use Google Contacts
Thanks to Google Contacts, you will always have all your contact information at hand, through the details that your contacts add to themselves in Google Contacts. If your connection changes his email, adds new photos, modifies personal information, and shares it all in his Google profile, you will have it automatically updated in your address book. Furthermore, if you are using Google Contacts within your company, you can add all-important contacts and their information to a list that all users with a corporate email address will automatically see, so you don't have to waste time searching the right email address anymore.
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