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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Google Data Studio
Google Data Studio is a cloud-based reporting solution studied to help small and large businesses customize, share, and view data via configurable graphs and tables.
Benefits of using Google Data Studio
Google Data Studio allows marketers to collect data from different sources and prepare customized dashboards and reports using a drag-and-drop editor. Moreover, it's possible to add clickable links or images to reports, generating product catalogs, video libraries, and more.
Why should I use Google Data Studio
With Google Data Studio, users can share dashboards and insights with team members, send invitations to view or edit reports or embed reports directly on pages, blogs, and articles. Moreover, users can share reports via custom schedules, attaching a preview and a link of the entire report.
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Posh Peanut is an online boutique for children, the objective of their Facebook campaign was to increase sales. Thanks to LeadsBridge, Posh Peanut has increased sales up to 400%