Streamline your data management process with the Adobe Campaign + GoToWebinar integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

GoToWebinar is a webinar hosting platform designed to help you create and promote live and registered online events, in order to make more leads and sales. GoToWebinar makes it easy to engage with your audience through webinars and interact with people during your events. For example, you can invite guests, create surveys and track your results.

With GoToWebinar you can record your webinars and re-use the best ones for your pre-recorded webinars that feel like live. Once people subscribe to your webinars, you can follow up them with email sequences, and leverage the advanced automation rules. With GoToWebinar you can easily set up confirmations and reminders, in order to increase the quality of your leads and improve your webinar’s results. The automation rules allow you to easily segment your audience based on how they behave with your webinar.

Moreover, with GoToWebinar you can get registrants from mobile devices. Registrants can download the free GotoWebinar app and follow you on mobile devices and tablets adding comments and interacting directly with you during the events. GoToWebinar with integrates with the most used CRMs and email marketing tools, which allows you to manage your leads in just one place.