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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is HTML Form
HTML forms are HTML elements used to collect users’ data online.
Benefits of using HTML Form
These forms are widely used to create contact forms and opt-in forms on websites, including text fields, Check boxes, Radio buttons and more.
Why should I use HTML Form
By using HTML forms the data collected is sent to a web server. In order to receive and process such data, it is mandatory to set up a web server. Today, most email marketing services and autoresponders allow you to design opt-in forms without coding.