Streamline your data management process with the Adobe Campaign + MailUp integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

MailUp is a contact’s management platforms that allows you to create and send newsletter, email e SMS to your leads and clients. Expand your reach. MailUp it’s not just an email marketing solution, yet it really helps you take the most out of your marketing campaigns. In fact, MailUp is a multichannel marketing platform, which enables you to follow up your contacts using Email, SMS and social media.

MailUp boosts the engagement with your leads,: thanks to the BEE editor, your campaigns are fully responsive and adapt to every device. Marketing automation Marketing automation is one of the most important tools that you can use, in order to address your audience with the most relevant content and increase conversions.

MailUp enables you to build automated workflows. Based on how they behave, Mailup creates segments of your list and customizes the journey for each client. Advanced stats MailUp allows you to track your results and increase your performances. Discover the most engaging campaigns and analyze clicks and opens. Run A/B tests in order to find out what works for your business, and what doesn’t - without guessing.