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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Nimble
Nimble CRM is a platform for managing customers relationships, strongly focused on Social Media, designed for small and midsize businesses. Populate the contact profiles including all the necessary information may be a lenghty process with a lot of data entry work. Also keeping track of the contacts activities is not easy without a solution that helps you put everything in the right place.
Benefits of using Nimble
Nimble CRM provides a tool which automatically populate the contact profiles and interaction histories such as email conversations, social media profiles, social media activities and a social listening feature to keep contact profiles updated. In addition, Nimble CRM provides a sales management solution with a suite of tools for managing sales cycle, forecasting, analytics, deals, tasks and communications. Thanks to the Group Messaging feature, you can also manage your Email Marketing activities, send email messages to group of contacts, get tracking and analytics information such as message opens and clicks, to easily identify the hottest prospect.
Why should I use Nimble
Nimble CRM also provides a native integration with Google Apps/Office 365 that unify email, calendar and social history, and 100+ Integration Partners, including MailChimp, Hootsuite, Evernote, Salesforce and ActiveCampaign. For a better customer relationships management, Nimble CRM provides desktop notifications, browser extensions (Google Chrome, Safari, Mozilla Firefox) and a mobile app available for iOS and Android devices.