Streamline your data management process with the Adobe Campaign + Pega CRM integration

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Pega CRM is a CRM software from Pegasystems that integrates sales, marketing, and customer support functions in a single solution. Pega CRM also offers end-to-end automation and a real-time artificial intelligence capability to guide customer insights.

Pega CRM provides tools to recognize and analyze customer behavior and to suggest the next best action for each customer. Furthermore, Pega CRM can acquire and connect customer conversations on multiple channels to anticipate and stimulate their journey.

Furthermore, Pega CRM is designed for very large companies that need to process high volumes of complex requests from customers. Finally, Pega CRM supports various integrations with Outlook, Gmail and other email service providers.