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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Salesforce® Commerce Cloud
Salesforce® Commerce Cloud combines features for e-commerce, online shop and mobile-first POS, order management, and predictive intelligence in a single platform. Its characteristics are organized into three categories: experience, operations, and intelligence.
Benefits of using Salesforce® Commerce Cloud
Moreover, Salesforce® Commerce Cloud features allow companies to manage their products, prices, promotions, and content, in order to improve the buying experience for its customers.
Why should I use Salesforce® Commerce Cloud
Salesforce® Commerce Cloud removes the barriers to innovation common to obsolete commerce solutions, allowing companies to keep up with today's dynamic market and evolving customer needs. The app is updated without problems up to eight times a year, thus offering new features and improvements without interrupting daily operations.
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