Streamline your data management process with the Salesforce® Commerce Cloud + Oracle Eloqua integration

Salesforce® Commerce Cloud combines features for e-commerce, online shop and mobile-first POS, order management, and predictive intelligence in a single platform. Its characteristics are organized into three categories: experience, operations, and intelligence.

Moreover, Salesforce® Commerce Cloud features allow companies to manage their products, prices, promotions, and content, in order to improve the buying experience for its customers.

Salesforce® Commerce Cloud removes the barriers to innovation common to obsolete commerce solutions, allowing companies to keep up with today's dynamic market and evolving customer needs. The app is updated without problems up to eight times a year, thus offering new features and improvements without interrupting daily operations.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.