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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is SendPulse
SendPulse is a marketing tool that enables you to maximize your marketing efforts through bulk emails, sms and web push. SendPulse allows you to increase your subscribers by creating unique opt-in forms on your website. SendPulse helps you save time, by creating series of emails that will be automatically sent to your leads and clients when they subscribe to a specific list.
Benefits of using SendPulse
Thank, thanks to automation rules and Artificial Intelligence, you can create highly personalized campaigns, which allows you to increase conversions and sales by addressing your audience with the most relevant and personal message for them. In fact, with SendPulse you can easily create and send emails to your contacts’ base, using an intuitive and simple drag and drop tool. Moreover, thanks to SMTP server, you can send transactional email messages to your contacts and send updates to your users using web pushes that grab their attention.
Why should I use SendPulse
SendPulse also allows you to reach your audience with SMS campaigns. Thanks to this very flexible feature, you can increase your conversion rates by sending instant discount, special offers or purchase confirmations.